Avenue Mama :: Annie Vovan Avenue Mama :: Annie Vovan

What Learning Tennis Has Taught Me about Business

I’ve been on these online streets for a while now and there are many cliche’s out there. I want to remind you of this because I am living proof of one of these cliches that is more of a philosophy than anything. And as a parent, it is true when our kids are learning something new:




The most mediocre person who is showing up consistently working on their_____ (Insert craft, hobby, business, social media) will gain more traction and growth that someone with MORE talent who is inconsistent and on the sidelines.




The only time I’ve ever played tennis, was in my early 30’s with a group of friends and ahem I dated a college player. We played maybe five times and that was it. I never saw myself as anyone with hand/eye coordination because I never played sports.

I was always the girl who was afraid of the ball, yet I always admired anyone who was able to dive for the volleyball like my Cousin Jenny, or seeing my niece Peyton dominate the soccer field. Good for them, I thought. I was the girl that the schoolboys loved to peg during dodgeball, defenseless and shy. And she lived in me until one day this past summer.




One day over the summer that all changed it for me— it was an act of out of the norm kindness from my friend Mary Ann, a client that I did photos for 10 years ago I lived in the South Bay, turned friend and nearby family.

She was wearing a tennis dress at soccer camp that our kids went to , and I asked if she played tennis as some of my friends do, and she enthusiastically said yes. I told her I had considered it in the past, but it felt really intimidating. And here’s what she did to help me get over that initial fear.

  1. She told me about the next beginner class, and she offered to join me.While I’m as extroverted as they come, it was honestly really helpful to have someone there with me that day.

  2. She introduced me to her coach and encouraged me that first day then, and now.

  3. When she knew I was keeping costs down as much as possible, she dropped off some clearance rack tennis skirts at my door.

  4. She let me share her private lesson with her coach.

And week after week, I kept going to the beginner class. I found myself on the court at least twice a week. The more I learned, the more overwhelmed I got, and the worse I felt I was getting. But as the 2 times a week turned into 3 to 4 and once 5 times a week of practicing…I got better. While I am still far from being the player I want to be, I can say that I have improved and I have grown leaps and bounds.

I gained confidence.

I metabolized the feedback better.

I got momentum.

I applied the knowledge.

I continued to have fun.

I found people that shared the same light hearted approach to learning a new skill.

I invested in a 1:1 lessons.

I checked out 3 different tennis clubs before joining one.

I started asking people who had more skills than me, to join me so that I could also get better.




What does this have to do with business and working with me? A lot. Let’s apply it.

I gained confidence — because week after week of focus, I showed up differently

I metabolized the feedback better. - I worked 1 on 1 with someone who was ahead of me, and they saw my weaknesses.

I got momentum. - I was working in tandem with others like I would in a Mastermind.

I applied the knowledge. - I had someone to hold me accountable.

I continued to have fun. - Business doesn’t have to be intense. And trust me, there are intense tennis players and I’m just not one of them.

I found people that shared the same light hearted approach to learning a new skill. - It’s important to surround yourself with other entrepreneurs who are taking action, bold action.

I invested in a 1:1 lessons. - Yup, I went several weeks before working with a coach and he had to correct my bad mistakes. Imagine if I worked with him from day 1?

I checked out 3 different tennis clubs before joining one. - You are welcome to check out other programs before joining mine!

I started asking people who had more skills than me, to join me so that I could also get better. - Feedback and accountability will take you so much further than being a true solopreneur.




When you are a new entrepreneur, those online streets are scary AF.

Putting yourself “out there” was scary.

And here’s what I know… I have NEVER been consistent with ANYTHING in my life. I would joke with colleagues that I am consisent with being inconsistent. And it’s because I don’t want bigger and better results, is that my focus is everywhere.

It’s as though when I’m not intentional about my time. I’m living life with too many tabs open and not focusing on the tabs the TRULY will make a difference. Is this you? I realized that my consistency and focus on tennis is what ultimately can be applied for all business owners—- if you show up for that part of your business that you’ve been intimidated by (ex: Facebook ads, sales and marketing, social media) and give it the time it deserves, you will see growth and invest in yourself. Whether it’s a coach, whether it’s classes or course, it’s far easier to get further when you dedicated time week after week on your goals.

My current revenue streams are coaching and photography. And last year at this same time, I was offering photoshoots, I was collaborating on a fashion line, I had a physical retail location pop up shop, I was even making hand made goods for holiday craft fairs and you know what? That did not serve me. I loved all of it, but financially, I was too widespread and I wish I had someone remind me that just because I could offer so much, doesn’t mean I should. It’s ok to simplify. It’s ok to narrow down your services so that you can see how far you can go when that happens.

With the final weeks of 2023 happening, I’m reminding you that I am that business coach that wants to see you in the arena. In the arena (if you don’t know what I’m alluding to, watch this ), it’s where all the work happens. The thing is, as a business owner, you must be ok with the messy middle. In other words, you have to be ok with sucking at something. I can tell you that even in these past 12 weeks, I know that ladies around me formulate tennis dates simply because I’m not at the level where it challenges them…and after working my tail off, guess what? The invitations are now coming in as I’m showing up to get better and it’s noticeable. My actions are noticeable, my commitment, and my investment back to me is noticeable

So if you are in a season of that messy middle, where you are tired of no sales, tired of no one liking your instagram posts, tired of playing small, I’m inviting you into the final days of IGNITE. I’m closing the doors to my Mastermind so that I can focus on the women that are showing up for their dreams.





Quoted from Brene Brown… If you’re committed to creating in your life, you will get your ass kicked. So you have to decide at that moment, if courage is a value that you hold, you can’t avoid it, this is a consequence you can’t avoid. If you’re not in the arena, also not getting your ass kicked, I’m not interested in your feedback.



The doors are closing for 2023 in 1 week, on Nov. 11th, and for just this weekend, you can join for a special rate that will go away this Sunday 11:59pm PST. You’ll still get a few more days to decide, and as a mom I’ll say this. Life is busy, and it’s up to use to be intentional about where our time goes. I believe working with a coach will free up your time more than figuring out how to make more sales.


Think of it this way — I’m Mary Ann, I’m going to be there to support you and see your goals through. I’m going to give you feedback and you aren’t doing to do business alone. You will be there in the messy middle among others who will also want to get better at their craft. And you will have traction because you’ve committed to your dreams these final weeks of 2023.

I will also be unapologetically holding you accountable for what you want to create in your life. I offer payment plan as well and you join our next call




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Avenue Mama :: Annie Vovan Avenue Mama :: Annie Vovan

Taylor Swift DIY Friendship Bracelet Costume

After I saw these tiktoks a few days before Hallowee, I knew I would have to try to make these life sized Taylor Swift Friendship bracelets! These were the Ball Pits I used, but if I had more time, I would of loved to have used hearts and shaped ball pit balls like these!

Pool Noodle - Dollar Tree

Upholstery needle

Jewelry yarn

For the letter “beads” I cut those from foam circles to be cost effective - it wasn’t worth it because it wasn’t flat and it would flake off. I would buy these 3 inch flat disks instead

My daughter’s outfit- shirt was also homemade, her sparkly fishnet tights are linked here

Tag me if you make it! I’m Annie Vovan on IG!

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Avenue Mama :: Annie Vovan Avenue Mama :: Annie Vovan

How to Start an Online Business in California

How to Start an Online Business in California in 2023

Congrats! You’ve thought about creating an online business and it feels really overwhelming! Let’s make sure you have what you need:

  1. Choose a business name:

    • Search for available business names: California Secretary of State Business Search

    • Some questions to ask yourself — if your product or service will eventually encompass many different things, consider a more generic name as an umbrella name for your company. I also think having your first and last name (if it’s not taken) is a great name for your business especially if you are a personal brand.

  2. Register your LLC:

    • File Articles of Organization: California Secretary of State - Form LLC-1

    • Submit the form with the required filing fee to the California Secretary of State: California Secretary of State - LLC Filings

      For many years, I operated as a sole proprietor. Registering your business as a LLC protects your personal assets from your business assets. When you start you can begin with an LLC and eventually move to an S-Corp for tax purposes down the line.

  3. Obtain an Employer Identification Number (EIN):

    • Apply for an EIN online: Internal Revenue Service (IRS) - Apply for an EIN

      Think of this as your business’s SSN. You want to have this ready for when you get your business bank account. The sooner you establish a separate account the better. It is really difficult to see who your business performs if you are comingling all of your charges, start off with 2 separate accounts.

  4. Register for state taxes:

    • Register for California State Taxes: California Franchise Tax Board

      I always advise new business owners to put away 30% for taxes in a separate business bank account so you can have it ready to pay quarterly taxes.

  5. Obtain necessary business licenses and permits:

    • Determine if you need a local business license: Check with your city or county government's business licensing department.

    • Check if your industry requires any specific permits or licenses: CalGold - California Business Permitting Information

      As a photographer, I do get a business license each year. When I used to be a caterer, I would sometimes need day of permits for liability purposes too.

  6. Register a domain name:

    • Choose and register a domain name: Domain.com, GoDaddy

      I’ve always used Go Daddy without any issues to start a new business. My advise is to try to get a business where you can get the dot com address first, followed by dot co. If your business is a non-profit, you would want a dot org for your domain. I recommend domains that are easy to spell. Think about meeting someone in an elevator and having to share your business name as the door is closing! The quicker they can remember it, the more likely they can remember you. I would avoid alternative ways to spell things as a personal preference and try to find another word if you can. For instance, using “lyfe” instead of life is what I’m talking about. It is ideal to have a business name where you don’t have to have someone overthink your name to remember you by.

  7. Set up a business bank account:

    • Research and choose a bank that suits your needs: Check with local banks or consider online banking options.

      I am with Bank of America for my business account and haven’t had any problems with it. It was an easy set up.

  8. Obtain business insurance:

    • Research and choose appropriate insurance coverage based on your business needs: Consider liability insurance, professional liability insurance, or other relevant policies.

  9. Comply with employment laws (if applicable):

  10. Comply with online business regulations:

    • Familiarize yourself with applicable laws and regulations for online businesses, such as privacy policies, terms of service, and consumer protection laws.

It's important to note that this checklist provides general guidance, and you should consult with a professional, such as an attorney or accountant, to ensure compliance with all legal requirements specific to your business.

DOORS ARE OPEN! Learn more about my IGNITE Mastermind for Impact driven entrepreneurs


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Avenue Mama :: Annie Vovan Avenue Mama :: Annie Vovan

30 Affirmations for the Busy Mama


”Mom guilt is real, and so are our dreams".”

-Annie Vovan (yep, that’s me)

Hello Impact Driven Entrepreneur who is also a Mama!

I see you, I am you. I started my businesses before kids and a few after kids and it is 1000% easier to do this work before you become a parent. In 2018, I took a deep dive into personal development and looked into mindset work so that I could stop myself from being so overwhelmed. I began my process of healing (another story for another time) by incorporating affirmations. I then taught affirmations to my then 2 and 4 year old and we use affirmations every day on our drive to school.

Here are some that can support you mama. You got this !

  1. I have the courage and ability to achieve my financial goals.

  2. I am confident in my abilities to generate wealth and create opportunities for my family.

  3. I am grateful for my business and the opportunities it provides for me and my family.

  4. I have the discipline and focus to achieve my financial targets.

  5. I am worthy of success and abundance.

  6. I am capable of creating a thriving business that supports my family.

  7. I am constantly learning and growing to improve my business and increase my income.

  8. I am determined to succeed and reach my financial goals.

  9. I am capable of balancing my family and business responsibilities.

  10. I am committed to taking action every day to grow my business and income.

  11. I am creative and resourceful in finding new income streams.

  12. I am surrounded by supportive people who encourage and inspire me.

  13. I trust my intuition to make wise business decisions.

  14. I am resilient and can overcome obstacles to achieve my goals.

  15. I am grateful for the opportunities that my business provides.

  16. I am motivated to work hard and make a positive impact in the world.

  17. I am capable of finding balance between work and family.

  18. I am confident in my abilities to manage my time effectively.

  19. I am deserving of financial freedom and abundance.

  20. I am committed to providing the best life for my family.

  21. I am successful in creating a profitable business that aligns with my values.

  22. I am proud of my accomplishments and the progress I have made.

  23. I am worthy of respect and recognition as a successful entrepreneur.

  24. I am constantly improving my skills to grow my business and income.

  25. I am grateful for the support and encouragement of my family and friends.

  26. I am focused on achieving my goals and creating the life I desire.

  27. I am open to new ideas and opportunities that can grow my business and income.

  28. I am confident in my ability to make smart financial decisions.

  29. I am grateful for the abundance of opportunities available to me as an entrepreneur.

  30. I am a successful entrepreneur who can balance my business and family life.

THE DOORS ARE OPEN!

I’d love to see you on the INSIDE and finish 2023 with you!

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Avenue Mama :: Annie Vovan Avenue Mama :: Annie Vovan

How Can Human Design Help Entrepreneurs

How can we use human design as entrepreneurs in 2023?

5 TYPES of HUMAN DESIGN

  1. Manifesting Generator: A significant portion, estimated to be around 33% to 40% of the population.

  2. Projector: Approximately 20% of the population.

  3. Reflector: The smallest group, comprising about 1% to 2% of the population.

  4. Manifestor: Approximately 8% of the population.

  5. Generator: The largest group, making up around 37% to 42% of the population.

Human Design can be a valuable tool for entrepreneurs as it provides insights into your unique energetic makeup and helps you understand your strengths, decision-making processes, and areas of potential growth. I have been fascinated by Human Design and even numerology! Once I meet experts that I believe I can trust, I’ll invite them on my podcast! For now, here are some ways in which Human Design can assist you as an entrepreneur:

  1. Self-awareness and alignment: Human Design offers a framework for understanding your authentic self and aligning your actions and decisions with your true nature. By understanding your energy type, strategy, and authority, you can make choices that are in alignment with your natural flow, resulting in increased productivity and fulfillment.

  2. Decision-making: Human Design provides different decision-making authorities based on your energy type. By following your specific authority (such as emotional, sacral, or intuitive), you can make decisions that are in line with your inner guidance and intuition, leading to more confident and successful choices in your entrepreneurial journey.

  3. Team dynamics: Human Design can also help you understand the energetic dynamics within your team. By knowing the Human Design types of your team members, you can leverage their unique strengths, assign roles accordingly, and foster better communication and collaboration. This understanding can enhance teamwork, productivity, and overall effectiveness within your business.

  4. Product and service alignment: Human Design can guide you in aligning your products or services with your unique energy type and strategy. It helps you identify the aspects of your business that naturally resonate with you and bring you joy. By creating offerings that align with your authentic self, you can attract the right audience and build a business that reflects your true essence.

  5. Work-life balance: As an entrepreneur, it's common to become consumed by work. Human Design can provide insights into how to honor your energetic needs, avoid burnout, and maintain a healthy work-life balance. Understanding your energy cycles and when to take breaks or rest can optimize your productivity and well-being.

  6. Marketing and branding: Human Design can influence your personal brand and marketing strategies. By understanding your energy type, you can tailor your messaging, visuals, and communication style to resonate with your ideal audience. This alignment can attract clients who are naturally drawn to your authentic energy and values.

Remember, Human Design is a tool for self-awareness and personal growth. It can offer valuable insights and guidance, but it's important to integrate this knowledge with your own intuition and experience as an entrepreneur. Experimentation, adaptability, and self-reflection are key components of leveraging Human Design effectively in your entrepreneurial journey.


HUMAN DESIGN TYPES

  1. Generator: You're a powerhouse of energy! Generators have a vibrant life force that fuels their productivity and success. You're here to do the work you love and make an impact. With your strong gut instincts, you have an innate ability to seize opportunities and create abundance. Just be sure to listen to your sacral response and follow the path that truly lights you up, because that's where your magic lies!

  2. Manifesting Generator: You're a multi-passionate mover and shaker! Manifesting Generators are a unique blend of Manifestors and Generators, combining quick action with intense energy. You're a natural multitasker who thrives on variety and efficiency. Embrace your ability to juggle multiple projects, but remember to honor your energy and give yourself space to explore all your passions. Your enthusiasm is contagious!

  3. Manifestor: You're a force to be reckoned with! Manifestors have a powerful energy that can initiate and get things done. You're a natural leader and have a knack for making things happen. Your independent spirit and ability to take charge make you a trailblazer in the business world. Remember to communicate your plans and intentions clearly, as others may need a heads-up before you dive into action!

  4. Projector: You're a wise observer with keen insights! Projectors have a special gift for seeing the big picture and guiding others. Your ability to analyze situations and understand people's strengths makes you an excellent strategist and mentor. Trust your intuition when choosing the right people and opportunities to collaborate with. Remember, your success lies in waiting for recognition and invitation before sharing your wisdom!

  5. Reflector: You're a rare and mystical being! Reflectors are like human mirrors, embodying the energy of the environment around them. Your unique perspective allows you to perceive the nuances and dynamics in any situation. With your natural ability to reflect back the energy of others, you bring a fresh and unbiased viewpoint to the entrepreneurial world. Surround yourself with positive and inspiring environments to thrive!

Remember, these descriptions are just scratching the surface of each Human Design type. Exploring your individual chart and diving deeper into the intricacies of Human Design can provide even more valuable insights into your entrepreneurial journey. Embrace your unique design and let it guide you to success and fulfillment in your business ventures!


  1. Generator: The largest group, making up around 37% to 42% of the population.

  2. Manifesting Generator: A significant portion, estimated to be around 33% to 40% of the population.

  3. Projector: Approximately 20% of the population.

  4. Reflector: The smallest group, comprising about 1% to 2% of the population.

  5. Manifestor: Approximately 8% of the population.

It's important to note that these percentages are not exact and can vary slightly depending on different sources and studies. Additionally, the distribution can be influenced by factors such as cultural and geographical variations. While these estimates provide a general idea, it's crucial to remember that Human Design is about honoring the uniqueness of each individual and not solely relying on statistics or percentages.


For fun, I asked Chat GPT to tell me which celebrities have certain human designs - here you go!

  1. Manifestor:

    • Oprah Winfrey: A powerful Manifestor who has created a media empire, using her influential voice to inspire and empower millions.

    • Steve Jobs: Known for his visionary leadership, Steve Jobs revolutionized the technology industry with his innovative ideas and determination.

  2. Generator:

    • Elon Musk: A highly driven Generator, Elon Musk is the CEO of companies like Tesla and SpaceX, constantly pursuing his ambitious goals and pushing boundaries.

    • Serena Williams: A dedicated and passionate Generator, Serena Williams has become one of the greatest tennis players of all time through her hard work and commitment to excellence.

  3. Manifesting Generator:

    • Richard Branson: As a Manifesting Generator, Richard Branson is known for his boundless energy and ability to juggle multiple ventures. He founded the Virgin Group and has been involved in various industries.

    • Michelle Obama: A charismatic Manifesting Generator, Michelle Obama has embraced multiple roles, including being a lawyer, author, and former First Lady of the United States. She is admired for her energy and impact.

  4. Projector:

    • Eckhart Tolle: As a Projector, Eckhart Tolle is a renowned spiritual teacher and author, sharing his wisdom and guiding others toward inner peace and self-realization.

    • Brené Brown: A thought leader and researcher, Brené Brown offers insights on vulnerability and courage as a Projector. Her TED Talks and books have had a profound impact on personal growth and resilience.

  5. Reflector:

    • Mahatma Gandhi: As a Reflector, Gandhi was a peaceful revolutionary and leader who reflected the needs and aspirations of the Indian people during the struggle for independence.

    • Marilyn Monroe: A charismatic and enigmatic Reflector, Marilyn Monroe captivated audiences with her ethereal presence and reflected the desires and fantasies of a generation.

Remember, these are just examples, and Human Design types are not limited to specific professions or fields. Each individual brings their unique talents and qualities to their chosen path, regardless of their Human Design type.

I am not an expert, but I did do some online testing and found that I am a generator!

I took this test here


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